iTransform Homes is proudly owned and operated by By Design Interiors Ltd.

Home Staging Is Your Secret Weapon

Professional Home Staging in Christchurch & Canterbury

iTransform Homes specialises in professional home staging across Christchurch and Canterbury, helping properties present beautifully for sale.

Our team works closely with homeowners, developers and real estate agents to transform spaces so they photograph well, feel inviting, and allow buyers to instantly connect with the home. Thoughtful furniture placement, balanced styling, and carefully selected accessories help highlight a property’s best features and create a warm, welcoming environment for potential buyers.

Whether staging a vacant property or enhancing an occupied home, our goal is simple — to present each home at its very best and help achieve the strongest possible result when it goes to market.

Design-Led Staging

iTransform Homes is proudly owned and operated by Lynley Hansen, owner of By Design Interiors.

With more than a decade of interior design experience working alongside Canterbury builders and homeowners, Lynley brings a strong understanding of colour, proportion, layout and styling to every staging project. Her background in residential interiors ensures each home is presented with balance and intention, creating spaces that feel natural, welcoming and aspirational to buyers.

Together with the staging team, Lynley works across Christchurch and Canterbury preparing homes for sale, helping properties photograph beautifully and feel inviting from the moment buyers walk through the door.

Working With Real Estate Professionals

We understand the fast-paced nature of the real estate industry and work closely with agents to ensure homes are prepared efficiently and presented to the highest standard for photography, open homes and marketing campaigns.

Our staging service is designed to support agents and homeowners through the sales process, helping properties stand out in the market and appeal to a wide range of buyers.

A New Chapter

After many successful years running iTransform Homes, Heather Russell has stepped back from the business.

Heather built wonderful relationships within the Canterbury real estate community and established a strong reputation for helping homes present beautifully for sale. Her work created the strong foundation the business continues to build upon today.

iTransform Homes now continues under the ownership of Lynley Hansen and the team at By Design Interiors, proudly supporting homeowners and real estate professionals across Canterbury.

Our Team

Behind every successful staging installation is a dedicated team working carefully to transform each property.

From furniture placement and styling through to the final details before photography, our team works together to ensure every home is presented beautifully and ready for the market.

Lynley Hansen

Owner | Interior Designer

Lynley Hansen is the owner of iTransform Homes and By Design Interiors, bringing over a decade of interior design experience working alongside builders and homeowners across Canterbury.

Known for her calm approach and strong eye for colour, proportion and layout, Lynley specialises in creating interiors that feel balanced, welcoming and beautifully considered. Through iTransform Homes, Lynley and her team transform properties so they present at their very best for the market — helping buyers instantly connect with the home.

Nicky Ward

Home Staging Assistant | iTransform Homes

Nicky brings creativity, precision, and a strong eye for presentation to the staging team at iTransform Homes.

With over 15 years’ experience in hospitality and event styling — including running her own boutique catering business — Nicky understands how to create visually compelling environments that leave a lasting impression. From designing bespoke event setups to coordinating seamless service under pressure, she has built a reputation for organisation, efficiency, and meticulous attention to detail.

As the owner of Nicky’s Boutique Catering, she worked closely with clients to curate premium experiences for weddings, corporate events, and private functions. Her experience styling “Posh Picnic” installations and event environments translates naturally into home staging — where presentation, balance, and atmosphere are everything.

Known for her reliability, positive attitude, and ability to thrive in fast-paced environments, Nicky approaches every staging project with care and professionalism. She enjoys the transformation process — seeing a property shift from lived-in to beautifully market-ready — and takes pride in helping homes present at their very best for sale.

Heather Russell

Founder

iTransform Homes was founded by Heather Russell, who built a respected staging business helping Christchurch homes present beautifully for the market. Through her work with homeowners and real estate professionals, Heather developed a strong reputation for thoughtful styling and practical advice when preparing a property for sale.

Heather has now stepped back from the day-to-day running of the business, with iTransform Homes continuing under the ownership of Lynley Hansen. Her work laid the foundation for the company and the relationships it holds within the Canterbury real estate community.